Sherpa approached tourism marketing from a fresh angle and showed the city of Pori and its beach Yyteri through the lens of street photographer Kasperi Kropsu. Unlike usual advertising shoots, Kropsu had plenty of freedom and time to shoot and document real people he saw. That gave birth to an unique campaign where the lovely beauty of every day Yyteri got captured in its entirety. Kropsu’s first private photography exhibition was also set up from the pictures.
Visit Yyteri – Secretly dear
Awards
Silver Award
Design
Photography
Details
Categories:
Country:
Year:
Credits
Client:
Visit Pori
Agency:
Agency Producer:
Maija Kuittinen
Art Director:
Piia Peltonen
Copywriter:
Ville Verkkapuro
Creative Director:
Tommi Kortesniemi
Designer:
Kira Piipponen
Other:
Maria Klinkmann
Photographer:
Kasperi Kropsu
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