In 2018, Slovaks owed, on average, more money than they were able to save. One of the reasons was their obsession with instant gratification and impulsive online shopping. To promote savings and deposit products for the VUB bank in Slovakia, a browser plugin was launched that inserts next to every “Add to Cart” a “Rather save” button. When installed, it is displayed next to every single item on the most used e-shops in Slovakia.
VUB money saving button
Awards
Gold Award
Integrated & Innovation
Best Use of Technology
Nomination
Brand Experience
Point of Sale Experience and Activation
Nomination
Brand Experience
New Use of Media
Details
Categories:
Country:
Year:
Credits
Client:
VUB Bank
Agency:
Account Director:
Natália Mikušová
Account Manager:
Michaela Markuskova
Art Director:
Csilla Polak
Adam Majko
Copywriter:
Vladimír Kurek
Matúš Hliboký
Creative Director:
Martin Woska
Vladimír Kurek
Programmer:
Roman Janajev
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Impulse
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