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Waiting to Live

While 233 children are on the waiting list for an organ transplant, in 2021/22 there were just 40 donors. To give every child on the waiting list a better chance of finding a lifesaving donation, the campaign urgently needed to raise awareness and encourage families to join the NHS Organ Donor Register.rn

Awards

Grand Prix
Gold Award Integrated & Innovation Integrated and Innovation for non-profit / public service / NGO
Gold Award Brand Experience Live Stunts Brand Activation
Gold Award Brand Experience Branded Spaces
Bronze Award Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO

Details

Categories:

Country:

Year:

Credits

Client:

NHS Blood & Transplant

Agency:

VML UK / LondonWavemaker / LondonSonicebrand / LondonBCW / London

Creative Director: Chermine Assadian
Designer: Jacqui Stecher

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    Bronze Award Interactive & Mobile Digital Direct Marketing
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