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Waiting to Live

While 233 children are on the waiting list for an organ transplant, in 2021/22 there were just 40 donors. To give every child on the waiting list a better chance of finding a lifesaving donation, the campaign urgently needed to raise awareness and encourage families to join the NHS Organ Donor Register.rn

Awards

Grand Prix
Gold Award Brand Experience Live Stunts Brand Activation
Gold Award Brand Experience Branded Spaces
Gold Award Integrated & Innovation Integrated and Innovation for non-profit / public service / NGO
Bronze Award Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO

Details

Categories:

Country:

Year:

Credits

Client:

NHS Blood & Transplant

Agency:

BCW / LondonVML UK / LondonWavemaker / LondonSonicebrand / London

Creative Director: Chermine Assadian
Designer: Jacqui Stecher

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