Because here is a story behind each headache, the agency created the Witty Toy Real Time Headache Prevention Service that’s lets you make fun of your problems. It provides a list of clever and ironic solutions to all kinds of headache causes that is adjusted to user gender, social activity, time of day, and filtered depending on headache strength. Some wit and intelligent mocking are the best way to make a headache go away. So, what’s your headache about?
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Witty Toy Real Time Headache Prevention Service
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Credits
Client:
Reckitt Benckiser
Agency:
Agency Producer:
Anna Kumaritova
Svetlana Mironchuk
Art Director:
Nataliia Tachinskaya
Copywriter:
Galia Fesenko
Dima Figol
Creative Director:
Viktor Shkurba
Alina Revenko
Creative Group Head:
Stas Stoyatskiy
Designer:
Sergey Komlev
Dmytro Prutkin
Nickolay Yukhnov
Head of Analytics:
Vladimir Bilets
Head of Development:
Andrew Sergeev
Illustrator:
Catherine Korobeiko
Programmer:
Aleksey Nasirov
Strategy Director:
Mikhael Traverse
Technical Director:
Alexander Savin
More Websites Works
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The Interactive Form
BETC & BETC Digital
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Nomination Integration & Innovation Creative StrategyNomination Integration & Innovation Best Use of TechnologyNomination Interactive & Mobile Websites

Twin Souls
Young & Rubicam Russia
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Art Project OE20
VGNC

