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WOZ – The News in the News

The Challenge: Print media struggle to gain new readers via digital channels. The Solution: WOZ highlighted its journalistic quality by turning a newspaper edition into an interactive display ad on zeit.de and spiegel.de, letting users experience content directly in their familiar environment.The Result: The campaign reached a critical audience with 92% viewability and strong engagement.

Awards

Shortlist Brand Experience New Use of Media

Details

Categories:

Country:

Year:

Credits

Client:

WOZ Die Wochenzeitung

Agency:

Freundliche Grüsse / ZurichWOZ Die Wochenzeitung / ZurichStailamedia AG / ZurichVisual Fantastix AG / Appenzell

Creative Director: Samuel Textor

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