The population is immune to climate campaigns, so we took a different approach.rnWe intervened in Spain’s iconic El Corte Inglés Spring campaign, running since 1960 with the slogan “It’s already Spring in El Corte Inglés.” rnWith one word, we transformed it into a climate emergency message: “It’s never Spring.” We placed this message at the emblematic Corte Inglés in Madrid’s Nuevos Ministerios, coinciding with World Meteorological Day.rn
Ya nunca es primavera
Awards
Bronze Award
Print & Outdoor
Outdoor (including poster and billboard)
Details
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Credits
Client:
Greenpeace España
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