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You’re #stronger than you think

Prosperity for all is a long-term mission of ČS, but for a strong society you need strong individuals. The integrated brand campaign “You’re #stronger than you think” inspires people and communities by reminding them of their abilities, stances, merits, and successes to raise Czech confidence. Pulling out topics that were taboo for Czech banks, it used all channels – in some cases as the country’s first – in an elaborate ecosystem. The campaign had boosted brand image.

Awards

Member Club Gold Award Integrated & Innovation Integrated Campaigns for Commercial Brands

Details

Categories:

Country:

Year:

Credits

Client:

Ceska sporitelna

Agency:

VMLY&R Prague

Account Director: Tomas Dvorak Jakub Heres Milan Hruby
Art Director: Stepan Kouba Dmitrii Ufimtsev
Copywriter: Jaroslav Kratochvíla Michal Vokoun Ondrej Kasak
Creative Director: Lais Veloso Tomáš Novotný Tereza Sverakova
Senior Account Manager: Petra Dudkova Martina Skrivanová

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