Millions of shared stories show: buying and selling pre-owned fashion online can be annoying – even dramatic. In this musical interpretation, our protagonist Lubalin sings and performs one of these interactions as an emotional ballad. He plays the seller, the lost buyer, and the hero with the answer: Zalando Pre-owned, the drama-free shopping experience without annoying conversations. The catchy chorus highlights the benefits and makes sure to stay in people’s minds.
Zalando Pre-owned. Drama-free.
Awards
Gold Award
Film & Audio
Craft – Music and Sound
Silver Award
Film & Audio
TV/Cinema Commercials
Silver Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Details
Categories:
Country:
Year:
Credits
Client:
Zalando
Agency:
Account Supervisor:
Nina Hartmann
Agency Producer:
Anastasia Konovalova
Swantje Rummel
Art Director:
Jenne Genser
Natasha Pramanik
Artist:
Camille Lellouche
Valentina Vernia
Artist, Composer, Singer:
Lubalin
Copywriter:
Jule Fuhrmann
Anahita Ghanizadeh
Natascha Kuehn
Creative Officer:
Thomas Knüwer
Director of Photography:
Nicolai Niermann
Editor:
Bo Ismono
Executive Creative Director:
Christoph Bielefeldt
Marco Obermann
Film Director:
Alice Moitié
Production Company:
Iconoclast Germany GmbH
Slaughterhouse
Programmer:
Emma Paraschiakou
Project Manager:
Arianna Giese
Greta Jeske
Stefanie Bisinger
Sound Designer:
Massive Music Berlin
Strategist:
Daniela Pöhnl
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