The Rabbit Race was a revolutionary twist to an otherwise dull 5% discount sales promotion for easter: A live sports event and entertainment program for the whole family, broadcasted online and on the 9 biggest private TV stations in Germany. Customers, who shopped at Media Markt prior to the three broadcasted races could win back 50% of their money, if the easter bunny’s racing number matched the number on their receipt.
Rabbit race
Awards
Gold Award
Promotions & New Media
Promotions
Nomination
Interactive & Mobile
Online Advertising
Nomination
Integration & Innovation
Integrated Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Media Markt Management GmbH
Agency:
Account Management:
David Wilfert
Yves Rosengart
David Henkel
Application Engineer:
Robert Georgi
Ralf Zimmermann
Art Buyer:
Caroline Walczok
Art Director:
Nico Ammann
Hendrik Frey
Constantin Camesasca
Joschka Wolf
Tobias Ostry
Markus Guenther
Christopher Bueers
Sebastian Kamp
Chief Creative Officer:
Stephan Vogel
Felix Fenz
Copywriter:
Felix Fenz
Sascha Dudic
Bent Kroggel
Christian Urbanski
Thorsten Buesser
Tobias Röben
Katharina Haller
Creative Director:
Nico Ammann
Sascha Dudic
Film Director:
Marc Achterberg
Andrea Achterberg
Graphics:
Frank Buschmann
Illustrator:
Leo Dakik
Photographer:
Ralph Hargarten
Technical Director:
Jens Steffen
Visual Effects:
Sebastian Berresheim
Sebastian Schaefer
Thomas Flechel
Peter Janoschka
Sascha Amic
Iris Tessun
Linda Karakas
Joerg Dittmar
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