In a digital world, DIY and gardening stores speak one common language: products. But where is the physical satisfaction of a DIY project? The sense of touch? The feeling of excitement and childlike curiosity?nIn spring 2016, Hornbach started a digital based promotional campaign that switched their web store from digital to analog.
The First Analog Webstore
Awards
Silver Award
Film & Radio
Sound Design
Silver Award
Integration & Innovation
Best Use of Technology
Details
Categories:
Country:
Year:
Credits
Client:
HORNBACH Baumarkt AG
Agency:
ASMR Artist:
Sophia de Mar
Art Director:
Felix Pfannmüller
Copywriter:
Marlon Fischer
Creative Director:
Guido Heffels
Sound Designer:
Nadel Eins Studio Berlin
Franz Schütte
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