Free Democrats “Dark Diaries”

In 2017 large swathes of the German public lost faith in politics. In times of fake news and a new age of populism, no one knows what’s true in politics anymore. In a campaign they were due to run in Germany’s biggest federal state, North Rhine Westphalia, the Free Democrats sought to change this view by repositioning the party according to its new strategy and win more votes.

Awards

Gold Award Integration & Innovation Integrated Campaigns
Member Club Gold Award Interactive & Mobile Social Media Campaigns

Details

Credits

HEIMAT, Berlin

Agency Producer: Charlotte Kühn
Art Director: Felix Steiner Martin Glöckner Tim Krieger
Chief Creative Officer: Guido Heffels Matthias Storath
Chief Strategy Officer: Andreas Mengele
Copywriter: Felix Brockmeyer Berthold Brodowski Matthias Storath
Creative Director: Matthias Storath
Photographer: Daniel Rosenthal
Social Media Manager: Sven Goldbach

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