We launched flight NCH357, a five-hour journey matching the runtime of all Red Eye episodes, inviting AXN fans to an exclusive nonstop premiere aboard the show’s airline. The experience began online with a digital presence for North China Air and a contest where the fastest to book won seats. Held in a flight simulator, it featured full crew, in-flight meal and even a playful cyanide warning.
The premier of the flight NCH357
Awards
Shortlist
Interactive & Mobile
Social Media Campaigns
Details
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Credits
Client:
AXN
Agency:
Creative Director:
Ricardo Lourenço
More Social Media Campaigns Works
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Shortlist Interactive & Mobile Social Media Campaigns
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Shortlist Interactive & Mobile Social Media Campaigns
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TBWA\Ireland / Dublin
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Shortlist Interactive & Mobile Social Media Campaigns
The BVG TikTok Puppet Show
GUD.berlin GmbH / Berlin