1st Grrrade is an integrated campaign supporting the PEDIGREE® brand mission to make a generation of responsible dog owners. It began with a course in a real school that taught kids how to take care of dogs. The whole process was captured in a documentary watched by thousands of dog lovers while a large-scale online programme was run simultaneously that reached millions of children and parents.
1st Grrrade
Awards
Nomination
Integration & Innovation
Integrated Campaigns
Nomination
Integration & Innovation
Creative Strategy
Member Club Gold Award
Integration & Innovation
Creative Strategy
Details
Categories:
Country:
Year:
Credits
Client:
PEDIGREE (Marc LLC)
Agency:
Account Director:
Katrin Auashria
Account Manager:
Julia Borisova
Agency Producer:
Ulia Petrova
Elizaveta Grigorieva
Art Director:
Anna Kuzicheva
Natalia Pavlova
Client Services Director:
Anastasia Dubrovskaya
Copywriter:
Alyona Ivanova
Polina Pukhlikova
Creative Director:
Natasha Teddy
Alexey Fedorov
Digital Excellence Director:
Anastasiya Sagalovich
Film Director:
Kirill Kulagin
Aleksandr Irinarhov
Music Producer:
Dmitry Rubezhov
Sound Designer:
Oleg Karpachev
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