There is always a clever mind behind it – Daniel Libeskind

Since its founding, the F.A.Z. has promoted itself with its greatest asset: its readers. The motto ‘There has always a clever mind behind it’ is virtually a classic. For almost 20 years, the company been asking well-known personalities to take part in the now legendary ‘Clever Minds’ photo series. More than 85 famous ‘clever minds’ were photographed reading the F.A.Z. newspaper in surroundings that are characteristic of them.

Awards

Nomination Design & Craft Illustration and Photography
Nomination Print & Outdoor Magazine & Trade Advertising

Credits

Scholz & Friends

Account Manager: Stefan Wegner Marie Toya Gaillard Sonja Overbeck Marco Mougianni
Art Director: Wulf Rechtacek
Chief Executive Officer: Thomas Lindner
Copywriter: Kim Rohrer Felix John
Creative Director: Matthias Spaetgens Robert Krause Philipp Weber
General Manager Advertising Markets: Ingo Müller
Head of Public Relations: Franziska Kipper
Media Solutions: Ingo Müller
PR Support: Stefanie Kaufmann-Dimeski
Photographer: Hans Starck
Production Company: Hannes Deter

More Illustration and Photography Works

  • Nomination Print & Outdoor Magazine & Trade Advertising
    Tesco Iceberg

    Tesco Iceberg

  • Nomination Print & Outdoor Magazine & Trade Advertising
    Get Adopted

    Get Adopted

  • Silver Award Design & Craft Packaging
    Nomination Design & Craft Illustration and Photography
    Rauwolf

    Rauwolf