Voice of Water’ is the first audio identity of natural Ukrainian water. We crafted six instruments powered by water and recorded them in the Carpathians collaborating with modern musicians. The symphony and project documentary were released on an event. The QR-code on a bottle lead to the exclusive content on a digital hub. A special vinyl was released. The campaign delivered 109 million impressions and 2,2 million earned media impressions.
Voice of Water
Awards
Member Club Gold Award
Integration & Innovation
Integrated Campaigns
Details
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Credits
Client:
IDS Borjomi Ukraine
Agency:
Account Director:
Svetlana Mironchuk
Agency Producer:
Eugene Golovatenko
Art Director:
Nataliia Tachinskaya
Copywriter:
Yuliia Ovcharenko
Creative Director:
Nataliia Tachinskaya
Mikhael Traverse
Viktor Shkurba
Designer:
Katya Sotnichenko
Olga Varchenko
Anna Shcherbinina
Director of Photography:
Fabian Weber
Alex Stratienko
Film Director:
Fabian Weber
Media Analytic:
Svetlana Taborskikh
Photographer:
Vitaliy Yurasov
Ilya Maksymenko
Programmer:
Coderiver
Andrew Sergeev
Sound Designer:
The Maneken
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