The Finnish and Estonian languages are pretty similar. The meanings of some words are quite different though. So we made ads written in mixed Finnish-Estonian language inviting people to travel to Finland by Tallink ferries. All the copies are freaky and funny as they are primarly in Estonian but contain also one word in Finnish (with totally different meaning in Estonian), which changes the meaning of the whole sentence also. The ads were used in local buses.
FINEST language – the Finnish-Estonian mixed language
Awards
Member Club Gold Award
Integration & Innovation
Content Ideas
Details
Categories:
Country:
Year:
Credits
Client:
Tallink
Agency:
Art Director:
Heigo Heinleht
Copywriter:
Tarmo Sikk
Creative Director:
Tarmo Sikk
Project Lead:
Getrin Reesar
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