Meet Vera, deaf since birth and only recently able to hear through a Cochlair Implant(CI). Vera’s experience of live music with her closest friends was empowered for the first time. Her #First concert, especially tailored Kyteman for her CI, was the climax of a campaign that was spread through online video, PR, social media activation and an 8 min. branded documentary. This campaign boosted awareness for Vodafone’s new global sponsorship platform firsts.com.
#First Concert
Awards
Nomination
Integration & Innovation
Content Ideas
Details
Categories:
Country:
Year:
Credits
Client:
Vodafone
Agency:
Agency Producer:
Joke van Grinsven
Sara Nix
Art Director:
Jort Schutte
Copywriter:
Niels Straatsma
Vincent Rang
Creative Director:
Mervyn ten Dam
Designer:
Marten Beerda
Editor:
Jelmar Hoekstra
Film Director:
Jona Honer
Photographer:
Katerina Bomhof-Pevkova
Sound Designer:
Kyteman Orchestra
More Content Ideas Works
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Nomination Integration & Innovation Content Ideas
Kvartirovedenie
Instinct (BBDO Group)
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Silver Award Integration & Innovation Content Ideas
A Childs Soul Is Fragile
GREAT Werbung & Design
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Silver Award Integration & Innovation Content Ideas
Maria & Luiz
Leo Burnett Lisboa