In IKEA store across the country and on the web site of the IKEA Russia project interviewed kids who told interesting stories about their families. The favourite kid’s writer, Grigory Oster, drew inspiration from the most amazing ones and wrote novels about them. The weirdest and most unusual families were invited to a photo shoot in ideally recreated interiors made by IKEA designer. Rob Hunt, the world-famous illustrator, created an unbelievably detailed world of all these families.
Kvartirovedenie
Awards
Nomination
Integration & Innovation
Content Ideas
Details
Categories:
Country:
Year:
Credits
Client:
IKEA
Agency:
Art Director:
Nikolay Pere
Copywriter:
Maria Borzilova
Creative Director:
Yaroslav Orlov
Nikolai Fabrika
Roman Firainer
More Content Ideas Works
-
Nomination Integration & Innovation Content Ideas
#First Concert
ACHTUNG! / WeFilm Blyde
-
Silver Award Integration & Innovation Content Ideas
A Childs Soul Is Fragile
GREAT Werbung & Design
-
Silver Award Integration & Innovation Content Ideas
Maria & Luiz
Leo Burnett Lisboa