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Utair “Where You Belong”

After moving to affluent Moscow, Russians quickly forget about their provincial roots. Instead of flying home, they fly abroad. Utair’s ‘Where You Belong’ campaign reminded people what their true dream destination really is, proving that traveling backwards is always more emotional than traveling forwards. As a result, an unknown regional carrier became Russia’s second most known airline.

Awards

Nomination Integration & Innovation Integrated Campaigns
Member Club Gold Award Integration & Innovation Creative Strategy

Details

Categories:

Country:

Year:

Credits

Client:

Utair Airlines

Agency:

Friends Moscow

Account Director: Ksenia Ferapontova
Account Manager: Daria Mansurova Evgenia Egorova
Agency Producer: Maxim Korostelev Ekaterina Kovaleva
Copywriter: Albert Urchukov
Creative Director: Mikhail Grigorovich
Head of Strategy: Dmitry Saveliev

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