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Dze_Georgian Project

When trying to raise awareness of Dzegvi shelter for homeless, it was realized that its inhabitants were wearing ‘90s clothes, the originals that are so trendy today. While this street style grabs so much attention, Dzegvi shelter inhabitants are in need of it. So, a pseudo brand – Dze Georgian Project – was created mimicking trendy fashion brand style videos like Balenciaga, but using Dzegvi shelter inhabitants as models and their own clothes as outfits.

Awards

Nomination Integration & Innovation Integrated Campaigns
Nomination Integration & Innovation Public Service & Charity Campaigns
Member Club Gold Award Film & Radio Online/Viral Videos
Member Club Gold Award Graphic Design Corporate Brand Identity
Member Club Gold Award Integration & Innovation Integrated Campaigns
Member Club Gold Award Integration & Innovation Public Service & Charity Campaigns
Member Club Gold Award Integration & Innovation Creative Strategy

Details

Categories:

Country:

Year:

Credits

Client:

American Friends of Georgia

Agency:

Windfor's

Art Director: Mari Sukhishvili Teona Shelia
Composer: Nikakoi
Copywriter: Irina Sakvarelidze
Creative Director: Vato Kavtaradze Beqa Meparishvili Nino Gordeladze
Designer: Masho Nartkoshvili Meko Chikadze
Director of Photography: Irakli Metreveli
Editor: Goga Tsikolia
Film Director: Nata Sopromadze
Photographer: Anka Gujabidze

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