A cheeky fundraising campaign for the culture magazine “Satori”, poking fun at the conspiracy theories that George Soros is backing liberal media to push personal agendas. The aim was to show that independent media depend solely on their readers through their civic engagement, support and donations. A dozen interviews were done with unsuspecting “Satori” supporters, interrogated by two actors playing investigative journalists in pursuit of the truth.
Be Our Soros
Awards
Member Club Gold Award
Integrated & Innovation
Non-profit/public service/NGO
Member Club Gold Award
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Satori
Agency:
Art Director:
Sabine Vernere
Copywriter:
Alise Zarina
Anete Konste
Creative Director:
Alise Zarina
Dana Jurkjane
Designer:
Sabine Vernere
Director of Photography:
Toms Skele
Film Director:
Alise Zarina
Graphics:
Sabine Vernere
Illustrator:
Sabine Vernere
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