Army of Toys

Public land that City Hall had designated as a space for a future park in Bucharest (Romania) was illegally reassigned overnight as land for apartment buildings. Therefore, a small non-profit organization took the opportunity of a local election to protest against corruption. Because the pandemic prevented large numbers of people from gathering, local residents staged the demonstration using an “Army of Toys”.

Awards

Nomination Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO
Member Club Gold Award Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO

Credits

Friends\TBWA

Account Director: Florian Mirodonie
Art Director: Bogdan Dănăilescu Lavinia Plohod
BTL Director: Petre Gheorghe
Copywriter: Vlad Mares Vlad Belcin
Creative Director: Adrian Preda Alexandru Vicol
Director of Photography: Toma Hurduc
Film Director: Matei Preda
Graphics: Gabriel Enache Alexandru Pascu
PR Consultant: Roxana Glont
PR Director: Simona Dan
Programmer: Razvan Mihalache

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