Vollpension generation cafés tackle the challenges of old-age poverty, by employing 45 senior citizens and serving an average of 200,000 guests a year. Then came Corona and Vollpension successfully went digital with baking courses. #bakeagainstpoverty took the concept into the world. Thanks to a wide-range campaign, global attention was drawn to the issue of poverty in old age and senior citizens from all over the world were given the chance to earn an online income.
Bake Against Poverty
Awards
Bronze Award
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
Details
Categories:
Country:
Year:
Credits
Client:
Vollpension
Agency:
Associate Director:
Kilian von Dallwitz
Consultant:
Johanna Wenzl
Creative Director:
Manuel Gruber
Moriz Piffl-Percevic
Managing Director:
Moritz Arnold
Senior Account Manager:
Michaela Schützinger
More Integrated and Innovation for Non-profit/Public Service/NGO Works
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Bronze Award Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO
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Bronze Award Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO
Easter Gif Attack
Bickerstaff.734
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Bronze Award Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO
Gegen den Tod Couture
Proximity Worldwide GmbH