In the spirit of guerrilla best practices, there were designed a series of Easter gifs that are no different from the others, at first glance. Only one small detail – after their departure, the greeting turned into images of Ukrainian cities, destroyed buildings, or photos of soldiers. Yes, Russians saw the truth about the war in Ukraine through gifs.
Easter Gif Attack
Awards
Bronze Award
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
Details
Categories:
Country:
Year:
Credits
Client:
Renaissance3
Agency:
Art Director:
Polina Blyzniuk
Daryna Gorbacheva
Creative Director:
Ilia Anufrienko
Designer:
Andrey Hetmanchuk
Digital Designer:
Olexii Boiev
Group Head:
Maryna Cherniavska
Other:
Oksana Peicheva
PR Manager:
Valentyna Polovynka
Strategist:
Mariia Kochurenko
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Bronze Award Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO
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Bronze Award Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO
Gegen den Tod Couture
Proximity Worldwide GmbH