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Hate Couture

Ha(u)te Couture was Diesel’s way of dealing with online hate and critics. The worst hate comments the brand received were turned into the global FW collection. This was then launched with the world’s most controversial celebrities and influencers, who personalized their own limited edition items. Finally, the collection became fully customizable. Anyone could use the hate messages they received to create any unique item, online and in-store.

Awards

Gold Award Integrated & Innovation Integrated Campaigns for Commercial Brands
Gold Award Interactive & Mobile Social Media Campaigns
Silver Award Film & Audio TV/Cinema Commercials
Silver Award Brand Experience Point of Sale Experience and Activation
Nomination Film & Audio Craft – Direction, Cinematography and Editing
Member Club Gold Award Film & Audio TV/Cinema Commercials
Member Club Gold Award Film & Audio Craft – Direction, Cinematography and Editing
Member Club Gold Award Interactive & Mobile Social Media Campaigns
Member Club Gold Award Brand Experience Point of Sale Experience and Activation
Member Club Gold Award Integrated & Innovation Integrated Campaigns for Commercial Brands

Details

Categories:

Country:

Year:

Credits

Client:

Diesel

Agency:

Publicis Italy

Account Team: Eleni Charakleia Barbara Pusca Filippo D'Andrea
Agency Producer: Marijana Vukomanovic Francesca Zazzera Caterina Collesano
Art Director: Victor Bustani Alex Eftimie
Chief Creative Officer: Cristiana Boccassini
Copywriter: Anton Kürschner James Andrews Ricardo Porto
Creative Director: Thiago Cruz Simone Di Laus
Designer: Gianluca Chinnici
Director of Photography: Christophe Collette
Film Director: Jovan Todorovic
Global Chief Creative Officer: Bruno Bertelli
Photographer: Vitali Gelwich
Planner Team: Bela Ziemann Monica Radulescu
Social Team: Stefano Perazzo Doina Tatu
Sound Designer: Stefano Binotto Sizzer Seppl Kretz Michiel Marsman Ilana Goldstoff Jo Sandow Marcel Wiebenga Sizzer Michael Bertoldini

More Craft – Direction, Cinematography and Editing Works

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