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The Polite Type

The Polite Type is a custom font that automatically recognizes and rewrites hate speech. A few tweaks to OpenType’s code made it possible to incorporate a word library and replacement function into a regular font file. TietoEVRY coded its Nordic values of inclusion and equality into a product that effectively communicated to a global audience and made them literally downloadable to anyone’s device.

Awards

Silver Award Brand Experience PR / Events
Silver Award Design Typography
Silver Award Interactive & Mobile Interactive Campaigns
Bronze Award Integrated & Innovation Product / Service Innovation
Member Club Gold Award Integrated & Innovation Product / Service Innovation

Details

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Credits

Client:

Agency:

TBWA\Helsinki

Account Manager: Joona Stedt Virpi Grönlund
Art Director: Fredrik Stürmer
Communications & PR Specialist: Saana Simander
Communications Strategist: Paula Sonne
Copywriter: Maria Kuorikoski Antti Halme
Creative & Content: Katariina Ollari
Creative Director: Mikko Pietilä Markus Nieminen Jyrki Poutanen
Designer: Iida Sarpaniemi Atso Wilén
External Consultant: Sara Salmani Jonna Louvrier Michaela Moua
Innovation: Juhana Hokkanen
Junior Comms Specialist: Sara Pitzén
Other: Fredrik Stürmer
Planner: Juho Ojala
Senior Content Strategist: Simone Bocedi
Type Design: Mika Melvas

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  • Bronze Award Design Typography
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