Charitable foundation advertising is not the most popular content on the Internet. Especially in Ukraine, where people still do not trust charity money. To get interested from the first seconds, we risked to start the video with a provocation. “How do I live on your money?” – The hero addresses the viewer. It turns out that this meant a donation to the “Tabletochki” Fund, which saved this child from cancer and gave him the most precious thing in the world – life!
How I live on your money
Awards
Member Club Gold Award
Interactive & Mobile
Non-profit/public service/NGO
Member Club Gold Award
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Charity Fund "Tabletochki"
Agency:
Account Manager:
Anna Stetsenko
Art Director:
Natalia Linska
Copywriter:
Oleksii Yatsura
Anna Bazylenko
Creative Director:
Anatoliy Davydov
Designer:
Natalia Tomson
Polina Chegrynets
Alina Luhovska
Film Director:
Ganka Tretyak
Managing Director:
Svitlana Zagidko
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