A statue has never been dedicated to a woman in Milan. That’s why, on World Women’s Day, Terre des Hommes – NGO for gender equality – came out with the DiscovHery Billboards: the first child-height campaign that playing with perspective replaced male statues in Milan with the ones of inspiring women. The billboards gave access to a petition for citizens to build the first statue of a woman to inspire next generations. The statue was inaugurated just few months later.
The DiscovHery Billboards
Awards
Equal Star
Print & Outdoor
Special Outdoor
Silver Award
Print & Outdoor
Special Outdoor
Details
Categories:
Country:
Year:
Credits
Client:
Terre des Hommes
Agency:
Art Director:
Anna Clara Fanesi
Copywriter:
Marco Tomirotti
Head of Social Media:
Sabrina Santoro
Other:
Emanuele Viora
Andrea Jaccarino
Fabrizio Marvulli
Paula Galic
Video Designer:
Gabriele Silvestro
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