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The oldest model in the world

Fashion always conveys the same image: tall, thin, young. Zalando has a different vision&wanted to show that fashion knows no size, figure type or age. Zalando therefore engaged the smallest, curviest&oldest model in the world: the Venus of Willendorf. The oldest preserved female statue received customized looks from Zalando, presenting them within the regular exhibition at the Natural History Museum. For 1 week, visitors could experience the sign for body&age positivity

Awards

Silver Award Brand Experience Live Stunts Brand Activation
Bronze Award Print & Outdoor Special Outdoor
Bronze Award Brand Experience PR / Events

Details

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Credits

Client:

Zalando

Agency:

Demner, Merlicek & Bergmann / DMB.

Art Director: Mario Goldsteiner
Client Director: Bianca Schediwy
Copywriter: Paul Ballot Maximilian Peleska Anna Repitsch
Creative Director: Sebastian Kaufmann
Graphics: Viktoria Mannsberger
Other: Alicia Rocki
Strategy: Jacky Hamid Katharina Schmid
Stylistin: Alexandra Elsbacher

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