A Year of Green Innovation

As the European Green Capital of 2021, the City of Lahti wanted to create inspirational and accessible communications about sustainability. They took complicated topics like climate change, urban sustainability, circular economy and the importance of urban nature, and turned them into a series of installations and experiences on the city’s streets, ice hockey games, bars and parks. The experiences engaged audiences locally and turned out to be global PR hits.

Awards

Bronze Award Print & Outdoor Special Outdoor
Bronze Award Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO

Credits

TBWA\Helsinki

Art Director: Teemu Lappalainen Jenni Mällinen
Copywriter: Maria Kuorikoski
Creative Director: Markus Nieminen Juhana Hokkanen
Designer: Mattea Näveri Tommi Selander Umberto Onza
Graphics: Kasimir Häiveoja
Other: Jyrki Poutanen Ella Komulainen Maija Naumanen Marco M\u00e4kinen Tuomas Karvonen Paula Sonne Saana Simaner Sara Pitz\u00e9n Ellen Lindblom Emmi Paajanen Henna Rajala Kasimir H\u00e4v\u00e4oja Antti Halme Mikko Santonen Melissa Kuitunen Miika Sepp\u00e4

More Integrated and Innovation for Non-profit/Public Service/NGO Works