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FOX the Scroll – FOX Channels Portugal

As a TV channel network, how could we bring digital boomers to watch TV? As soon as we found that they scroll 2km/day, we thought: F** THE SCROLL! We started to build our own feed with 2km of new series, seasons and episodes that were coming to FOX channels in 2022. Just to show them that, unlike the regular scroll, on FOX they always find something new to watch. A gigantic feed meant to be an authentic billboard with 2km of reasons to watch TV, especially FOX channels.

Awards

Bronze Award Print & Outdoor Special Outdoor
Bronze Award Integrated & Innovation Integrated Campaigns for Commercial Brands

Details

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Credits

Client:

The Walt Disney Company Europe and Africa

Agency:

The Walt Disney Company Portugal (In-House Studio)

Agency Producer: Rui Frazão Nuno Lobo
Art Director: Ricardo Leandro Sílvia Matias
Copywriter: Rafael Canário
Creative Director: Hellington Vieira
Designer: Sílvia Matias
Digital Executive Media Planner: Lourenço Almeida
Digital Marketing Manager: André Almeida
Director of Photography: Cristiano Santos Manuel Pinho Braga
Executive Media Planner: Mafalda Campos
Film Director: Rogério Silva Bruno Ferreira
Graphics: Maria João Carvalho
Other: Hellington Vieira Teresa Rio Catarina Moreira Luís Rosado
Production Coordinator: Dulce Alves Soraia Ferreira

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