The battle for talent is tough, especially tough when you’re trying to attract Gen Z. Our approach was to combine a cultural area that interests them, upcoming talent they can relate to, and real purpose at the heart of it all. rnMcDrip is an upcycled street fashion collection made from used McDonald’s workwear. It was designed by rising fashion designer Jimi Vain, and the resulting fashion line was only available if you worked at McDonald’s. Want the drop? Get the job!rn
McDrip
Awards
Gold Award
Design
Any Other
Shortlist
Interactive & Mobile
Social Media Campaigns
Details
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Credits
Client:
McDonald's Finland
Agency:
More Any Other Works
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Shortlist Interactive & Mobile Social Media Campaigns
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