“Nicht Wieder Mary” is a social media campaign featuring a 24-part micro-series aimed at addressing Austria’s nursing shortage. The series follows Mary as she navigates challenges in her new role, ultimately winning over colleagues and clients. Designed to inspire a new generation, the campaign garnered 38.8 million views, 1,800 job applications, and 5,600 inquiries within two months, effectively promoting nursing as a rewarding career.
Nicht Wieder Mary – Vienna’s first social media nursing drama
Awards
Shortlist
Interactive & Mobile
Social Media Campaigns
Details
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Credits
Client:
waff – Wiener Arbeitnehmer*innen Förderungsfonds
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