In 2023 the average result from the end-of-school Bulgarian grammar exam (Matura) hit the lowest point. ‘How Do You Spell It?’ is an online grammar guide containing all the important rules to help students prepare. But they don’t use it. Before the 2024 exam, we transformed Threads (the new social network where Gen Z for the first time express themselves through text) into a digital aid for the Matura and every day we published tests in the real exam format.
Life Has No Autocorrect: Threads Grammar Guide
Awards
Shortlist
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Kak Se Pishe? (How Do You Spell it?)
Agency:
More Social Media Campaigns Works
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Shortlist Interactive & Mobile Social Media Campaigns
Stalker Challenge
Fabula Rud Pedersen Group / Vilnius
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Shortlist Interactive & Mobile Social Media Campaigns
Open Doors This Christmas
TBWA\Ireland / Dublin
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Shortlist Interactive & Mobile Social Media Campaigns
The premier of the flight NCH357
COMON / Lisboa