For Italian football fans, going to the stadium is a ritual filled with noise, chants, energy and food. But some fans never get the chance to step inside, even though they’re there for every single match.rnThese are the Paninari: men and women who serve sandwiches, hot dogs, and fries from their food trucks outside every Italian stadium.rnTrue heroes of football, now celebrated by Heinz—who gave them the opportunity to enter San Siro for the first time in their lives.
Stadium Heroes
Awards
Shortlist
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
HEINZ
Agency:
Creative Director:
Luca Riva
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