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The Humanity Check

On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a digital campaign to turn social viewers into activists. “The Humanity Check” leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-t

Awards

Shortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO

Details

Categories:

Country:

Year:

Credits

Client:

Amnesty International Italia

Agency:

Amnesty International Italia / ROME

More Interactive & Mobile for non-profit / public service / NGO Works

  • Shortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
    I’m Fine

    I’m Fine

    CF.Digital / KyivNGO "Ukrainian Witness" / Kyiv

  • Bronze Award Brand Experience PR / Events
    Shortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
    The Props of Life

    The Props of Life

    Publicis Groupe Hungary / Budapest

  • Silver Award Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
    Bronze Award Brand Experience Live Stunts Brand Activation
    600 Minutes Stoppage Time

    600 Minutes Stoppage Time

    la red / HamburgIQ digital / Hamburg11Freunde / Berlin

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