Studies reveal a disturbing pattern: men are most likely to commit violence against women in the 10 hours following football matches. This is why renowned football club Hamburger SV and the City of Hamburg launched a PSA campaign and addressed the topic where no fan could ignore it: on the stadium’s digital billboard, surprising the audience with a record-breaking 600 minutes of stoppage time just before a game’s end – the exact window of greatest danger.
600 Minutes Stoppage Time
Awards
Silver Award
Interactive & Mobile
Interactive & Mobile for non-profit / public service / NGO
Bronze Award
Brand Experience
Live Stunts Brand Activation
Details
Categories:
Country:
Year:
Credits
Client:
City of Hamburg x Hamburger SV
Agency:
Creative Director:
Moritz Carls
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