To raise awareness against women violence, ActionAid identified the most commonly used insults against Alexa and intercepted them with educational responses during Women’s Day. In response to insults and offences, Alexa didn’t remained silent but responded assertively, emphasising how verbal violence can leave a profound impact on the health and social life of the victim supported by ActionAid’s own research and data around violence against women.
Alexa, Have Your Say
Awards
Shortlist
Interactive & Mobile
Interactive & Mobile for non-profit / public service / NGO
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ActionAid Italy
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More Interactive & Mobile for non-profit / public service / NGO Works
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Shortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
I’m Fine
CF.Digital / KyivNGO "Ukrainian Witness" / Kyiv
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Bronze Award Brand Experience PR / EventsShortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
The Props of Life
Publicis Groupe Hungary / Budapest
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Silver Award Interactive & Mobile Interactive & Mobile for non-profit / public service / NGOBronze Award Brand Experience Live Stunts Brand Activation
600 Minutes Stoppage Time
la red / HamburgIQ digital / Hamburg11Freunde / Berlin