End Child Marriage

Globally, 1 in every 5 girls is forced to marry before her 18th birthday. To raise awareness for this tragedy, UNFPA and UNICEF wanted to launch a campaign that dramatised the impact child marriage has on a child’s life. As expected, it’s dramatic. Like taking a wrecking ball to the heart of their dreams. But we also wanted to show that there is a solution. That if child marriage is prevented, children’s lives can return to how they were, and even improve.

Awards

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Credits

VML Portugal / LisboaMindshare Worldwide / Lisbon

Art Director: Moritz Maus
Creative Director: Sara Soares

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