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Berlin needs education.

The usual recruiting campaigns for Berlin KITAs are failing due to repetitive imagery. To help the daycare centers, we needed a fresh approach, as educational professionals aren’t drawn by empty promises. It was essential to engage the entire society, including politicians, to raise awareness and improve working conditions. This led to the creation of the “Berlin needs Education” campaign.

Awards

Shortlist Print & Outdoor Print & Outdoor for non-profit / public service / NGO

Details

Categories:

Country:

Year:

Credits

Client:

Kindergärten City, Eigenbetrieb von Berlin

Agency:

GUD.berlin GmbH / Berlin

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