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Carol for Charity

Carol of the Bells has been bringing Christmas mood for more than 100 years. But you may not know that this song is based on a traditional Ukrainian folk song.

We turned Xmas carol into a donation platform using Shazam, to help Ukrainian children suffering from war. Carol of the Bells was transformed into Carol for Charity.

We changed its lyrics. The song asked people to shazam itself. Whenever people heard this song they could shazam it and donate to children’s needsrn

Awards

Gold Award Brand Experience New Use of Media
Silver Award Film & Audio Film & Audio for non-profit / public service / NGO
Silver Award Integrated & Innovation Integrated and Innovation for non-profit / public service / NGO
Silver Award Brand Experience Promotions
Bronze Award Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
Bronze Award Brand Experience PR / Events
Shortlist Brand Experience Point of Sale Experience and Activation
Shortlist Print & Outdoor Direct Marketing

Details

Categories:

Country:

Year:

Credits

Client:

Ministry of Foreign Affairs, Olena Zelenska Foundation, NGO Brand Ukraine

Agency:

Saatchi & Saatchi Ukraine / Kyiv

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