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The Fax

Color vision loss is an early sign of diabetic retinopathy, which can cause blindness if untreated. Early detection is vital but often missed. Doctors and pharmacists—the first to hear concerns—don’t always screen for it. To raise awareness, we used the fax machine. In Switzerland, doctors and pharmacists still fax prescriptions and sensitive documents daily—so they never ignore a FAX. Its black-and-white prints dramatized color vision loss directly in their workflow.

Awards

Shortlist Print & Outdoor Direct Marketing

Details

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Credits

Client:

Diabetes Switzerland

Agency:

Ogilvy AG / Zürich

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