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Deeper Dip Sauce

In 2024, a trend emerged among McDonald’s fans on social media: the ‘sauce hacks’. People came up with funny and clever ways to get their McNuggets perfectly coated in sauce. However, these experiments had drawbacks: soggy and unevenly coated McNuggets. So we did a simple thing: By increasing the sauce box height by just 1 cm, it reached the perfect depth for an ideal dip. Our own product hack was born: “The Deeper Dip Sauce”.

Awards

Shortlist Print & Outdoor Direct Marketing

Details

Categories:

Country:

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Credits

Client:

McDonald's

Agency:

TBWA\Switzerland AG / ZürichOMD/OMG / ZürichStories AG / Zürich

Creative Director: Reto Clement

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