giffgaff is well known in UK for its mobile services, but not everyone knows its refurbishing skills.rnNow it’s time to tell them we can give every phone a second life… and what is the most iconic british phone? The old red telephone box, the unrefurbishable.rnIntroducing the refurbox: the first refurbished store.rnTo launch the campaign we spread refurboxes all over the UK, inviting people to call us and find out the location of the new stores through an Out Of Home campaign… definitely hard to miss. rnCall the billboard number and we’ll get back to you.
giffgaff: refurbox
Awards
Student Silver Award
ADCE Student Awards
Experiential Design
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Art Director:
Daniele Stecconi
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