Due to the drought caused by climate change, the level of Lake Garda has dropped by an average of 75 cm. To make this invisible consequence of climate change visible, we’ve created a spectacular installation on the lake: a boat suspended 75 cm above the water. This became the key visual of a fully integrated campaign that touched all media channels (TV, Radio, Print, OOH, Digital ADV, Social, Street Marketing, Podcast, Google Maps).
The Floating Boat – Make Italy Green
Awards
Shortlist
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Shortlist
Print & Outdoor
Special Outdoor
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E.ON Italy
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