At Christmas, Austrians bake cookies in form of Latin letters – a tradition called “Russian Bread”. For the fundraising campaign, the Christmas custom was renamed “Ukrainian Bread” & all of Austria was invited to speak up against war by baking, generating & spreading peace messages in form of Cyrillic letter cookies. To help Austrians bake said messages, the world’s first virtual baking paper was designed. The AR filter was made available as an Instagram camera effect.
Ukrainian Bread
Awards
Shortlist
Interactive & Mobile
Interactive & Mobile for non-profit / public service / NGO
Details
Categories:
Country:
Year:
Credits
Client:
Ukrainian Saturday School Viennat
Agency:
Creative Director:
Daniela Sobitschka
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