Background:rnARUD is the center for alcohol addiction therapy in Switzerland. Unfortunately, many of those affected don’t seek help because they are ashamed. That’s why we focused on the discretion in a striking way. The people portrayed deliberately don’t look like heavy alcoholics, because alcohol problems should be treated early.
Result: rn1. Six times more entries at ARUD. rn2. More people who are still established in society, which increases the chance of success.rn
