To celebrate Jack Daniel’s return as sponsor of Bulgaria’s biggest heavy music festivals, we tapped into one of the scene’s hallmarks — the intricate, nearly unreadable metal typography. We designed logos for fictional Jack Daniel’s–inspired bands and launched a quiz where fans decoded them, learning brand stories along the way. Rewards like tees and patches spread fast — and even made it onstage at Hills of Rock, the country’s top metal festival.
The Metal Eye Test
Awards
Bronze Award
Design
Graphic Communication
Details
Categories:
Country:
Year:
Credits
Client:
Jack Daniel's
Agency:
Creative Director:
Momchil Zakhariev
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