Nemo won the Eurovision Song Contest for Switzerland and broke the trophy. Swiss insurance company Mobiliar – famous for its iconic damage sketches – seized the momentum. Damage sketches? Real insurance claims turned into funny illustrations. Within 24 hours, the brand published a social campaign based on a damage sketch with Nemo’s insurance claim. That created buzz: 13m media impressions, CHF 400k earned media, and 83% reach across the country.
Broke the Trophy
Awards
Silver Award
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
die Mobiliar
Agency:
Creative Director:
Dominique Magnusson
More Social Media Campaigns Works
-
Shortlist Interactive & Mobile Social Media Campaigns
Stalker Challenge
Fabula Rud Pedersen Group / Vilnius
-
Shortlist Interactive & Mobile Social Media Campaigns
Open Doors This Christmas
TBWA\Ireland / Dublin
-
Shortlist Interactive & Mobile Social Media Campaigns
The premier of the flight NCH357
COMON / Lisboa