The Radwende app is for cyclists who want to change the city’s poor biking infrastructure. It automatically records the routes and visualizes them on a map. This highlights the most frequently taken routes and can be used as a basis for cycling infrastructure planning in cities. An installation at the museum captures the tracks and puts the campaign into a new context – biking becomes sophisticated. Radwende combines a local petition, art and environmental engagement.
Radwende
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Credits
Client:
Scholz & Volkmer
Agency:
Concept:
Nanna Beyer
Creative Director:
Michael Volkmer
Designer:
Tai Lückerath
Production Company:
Tom Kresin
Programmer:
Thomas Kuster
Florian Finke
Technical Direction:
Manfred Kraft
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